Tuesday, December 18, 2012


Here are a few images I made while working on a pitch for a Cap'N Crunch commercial. It's the first time I've drawn a corporate mascot. If you're not familiar with the history of Cap'N Crunch's likeness, a quick search on google images is well worth a look. He was steadily transformed from an endearing elderly cartoon cereal spokesman (by Jay Ward studios) to a corporate focus group nightmare. He's a strange fellow. I was trying to create a character that looked like a traditional cartoon. Here are some samples of drawings I made of the Cap'N. 

His Ship.

The concept was based on an older more disheveled Cap'N. These next couple drawings take the idea a bit too far.

His faithful sidekick, Sea Dog. He has a great twitter account

This was the final series of head shots for the pitch.

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